So if you want to take some market share from Google’s Chrome, then you should still allow AdBlock. So all the users who have been actively using AdBlock will switch to other browsers.Īt this point, all other browsers are using Chromium and have been developed after the fact, which is why those browsers don’t need ads. So if Google restricts AdBlocks from Chrome, then other browsers like Brave and Opera, whose primary feature would be AdBlocking capabilities, will attract users who will switch to them. Google is an ad business, and Chrome is well-supported by the ad business, which makes most of its money through ads. However, Firefox, which is a non-profit browser, receives donations from Google. Other browsers like Samsung Internet Browser, Microsoft Edge, and Safari are not supported by ads but instead are more focused on their ecosystem and enterprise business. One reason for this is a monopoly – to maintain their monopoly in web browsers as this browser is completely supported by the ad business. As it turns out, it is more beneficial for Google instead of blocking it. Why Does Google Support AdBlock? A company is not going to support AdBlock if they have a net loss. Interestingly, Google had plans to have a built-in ad blocker for Chrome back in 2017. Not only this, but by doing this, Google remains dominant in the ad space.
It seems like AdBlock actually benefits Google and increases their CTR (Click Through Rate), conversion rate, and even ad rates. In return, Google saved $3.5 million in 2014. Yes, Google paid AdBlock Plus $25 million to exclude search ads, and this is how the AdBlock website generates revenue. Browsers like Brave, Samsung Internet Browser, and Edge offer AdBlock options on both their desktop and mobile platforms.
However, users can work around this by using third-party apps like ReVanced or by using YouTube on a mobile browser with AdBlock enabled. Google has already taken this seriously on its YouTube mobile platform, whereas AdBlocks isn’t effective on the YouTube app. Many users might think that Google should take down these extensions from the Chrome Web Store and Google Play Store or take some reasonable action against AdBlock services which wouldn’t be that hard for Google. Despite this huge loss, Google allows its users to use AdBlock services on its platforms like Android and Chrome through Chrome Extensions, which users can download from the Chrome Web Store.ĪdBlock and ADGuard are some of the most popular Ad-Block extensions listed on the Chrome Web Store. In 2015, Google lost $6.6 billion from its revenue, and in 2020 Google lost $35 billion. In 2012, Google lost more than $887 million due to AdBlock apps and services.
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